Redefining accessibility

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Addressing accessibility issues, providing equal educational opportunities and creating a positive user experience

One of the leading EdTech Company faced a major setback during COVID-19. Despite surfacing with innovative and contemporary online courses, they couldn’t reason for the dwindling traffic and loss of revenue until they considered web accessibility.

Taking a step-by-step approach to addressing issues Problem brief to be resolved

The following issues were sought after by the client from the test-partner to be solved:

QA Case Study
  • Our client has been in the market for over a decade and wants to establish a strong presence
  • The client requested the assistance of KiwiQA to address a specific issue
  • Time constraints were a concern for the project
  • Needed full-fledged research on the client’s current scope and future interests
  • Needed technical expertise for development team

Our specific action strategy

  • To generate accessibility audits and report generation
  • Design Review – Semantic layout and accessible colour palette
  • PDF Accessibility
  • Effective Integration with Management for creating new content for the website
  • VPAT Generation

Accomplishing the intended results

  • Applying Semantic Markup
  • Adding Alt Text for images and Link Text for links
  • Improved Keyboard-Only navigation
  • Better functionality for Screen Readers
  • Providing captions, subtitles, and transcripts for multimedia
  • Making PDFs accessible with easy language
  • Using accessible colour contrast, keeping font size & family in check

What we achieved

Overcame accessibility challenges and created equal learning opportunities for all users. These included an automated testing platform, manual testing tools & resources, and best practices for creating accessible content. We implemented strategies and policies to ensure accessibility in content development for a more compelling user experience for all, including those with disabilities.

  • Fixed colour & contrast, alt & link text, and keyboard accessibility
  • These changes resulted in a 20% increase in traffic within 48 hours
  • We worked for 6 following months to make recommendations and changes based on global accessibility regulations
  • Gave the training to make informed decisions about accessibility
  • The client’s website now conforms to WCAG 2.1 level AA
  • Increased raevenue, user engagement, and brand recognition
  • With 2 year-long partnership, the client is satisfied with accessibility work done. And we will continue the same.

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